Quentin Wheeler and Kelly Miller have named a beetle after faux-blowhard Stephen Colbert.
This might be pretty cool, if not for the following issues:
1) This was done explicitly to get publicity.
2) It has already been done. (A spider was named after Colbert last year).
3) Apparently without intending to be ironic, Wheeler has also named species after Bush, Cheney, and Rumsfeld.
I absolutely support the need to gain attention for the importance of taxonomy. I also think the tradition of naming species in honour of individuals is amusing. Heck, I’m still waiting to have something with my name attached to it. But I’m not sure that naming species after people willy nilly just because they might bring attention is very dignified. On the other hand, maybe Wheeler thinks Colbert is right wing (apparently his illusion is effective among conservatives) such that there’s no inconsistency there.